Missai is a swimwear brand that needed a new visual identity. Starting from the old logo, we decided to maintain the seagull as the company symbol. The bird not only keeps the beach/sea atmosphere but conveys a sense of continuity for the brand. And it is now a "M" monogram. With its new contemporary trace and color palette — black, white and hints of a fresh mint — we created a stronger connection to their line of products, made up by bikinis and swimsuits that can be worn both at the beach or the city.
2014@Tuut, art direction: Theo Carvalho.